The Future of Marketing: How AI is Reshaping the Industry
Adrian O'Farrell
Exploring AI Automation, Disruption and Opportunity in Marketing Agencies
McKinsey estimates that 60% of marketing tasks can be automated. What does this mean for marketers, and how should organizations prepare for AI-driven marketing? Explore our latest presentation for key insights and strategies.
The global marketing automation market is set to reach $25 billion by 2028 and clients are expecting faster, data-driven results.
We look at
- how this is going to affect marketing agencies
- who is going to be most affected
- whether AI will create more or less jobs than it replaces; what skills are essential to managing the transition
- what will remain distinctly human; what a hybrid agency model looks like
- what organisations need to do now
- how the leading agencies are already transforming now
- what the ethical and practical challenges are
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(And Why Waiting Is the Most Expensive Option)
In today’s digital world, video isn’t just another content format, it’s the core element of modern marketing. Yet anyone who has ever managed a video project knows how slow, expensive, and complicated the process can be. From brainstorming and scripting to filming, editing, and final delivery, traditional production often drains time, budget, and energy. As a result, marketing teams either scale back their vision or miss key opportunities waiting for production to catch up. AI-generated video is changing all of that. This technology offers a fast, scalable, and cost-effective alternative that is reshaping how brands communicate. For companies like Growth Digital, AI video isn’t just a productivity tool, it’s a huge, still-emerging market opportunity.
Video marketing is so effective because it triggers a network within the human brain that allows us to share stories and create unified experiences.