The Future of Marketing: How AI is Reshaping the Industry
Adrian O'Farrell
Exploring AI Automation, Disruption and Opportunity in Marketing Agencies
McKinsey estimates that 60% of marketing tasks can be automated. What does this mean for marketers, and how should organizations prepare for AI-driven marketing? Explore our latest presentation for key insights and strategies.
The global marketing automation market is set to reach $25 billion by 2028 and clients are expecting faster, data-driven results.
We look at
- how this is going to affect marketing agencies
- who is going to be most affected
- whether AI will create more or less jobs than it replaces; what skills are essential to managing the transition
- what will remain distinctly human; what a hybrid agency model looks like
- what organisations need to do now
- how the leading agencies are already transforming now
- what the ethical and practical challenges are
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