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In today’s digital world, video isn’t just another content format, it’s the core element of modern marketing. Yet anyone who has ever managed a video project knows how slow, expensive, and complicated the process can be. From brainstorming and scripting to filming, editing, and final delivery, traditional production often drains time, budget, and energy. As a result, marketing teams either scale back their vision or miss key opportunities waiting for production to catch up. AI-generated video is changing all of that. This technology offers a fast, scalable, and cost-effective alternative that is reshaping how brands communicate. For companies like Growth Digital, AI video isn’t just a productivity tool, it’s a huge, still-emerging market opportunity.

Video marketing is so effective because it triggers a network within the human brain that allows us to share stories and create unified experiences.

Despite the advent of AI Overview, Local Packs still pack a mighty punch

In the rapidly evolving digital landscape, email marketing continues to stand as a cornerstone of effective digital strategy.

For years, influencer marketing has dominated the digital landscape, promising unparalleled reach and engagement. While still a valuable tool, a significant shift is underway: businesses are increasingly recognizing the authentic power of customer generated content (CGC). This isn't just about collecting reviews; it's about actively collaborating with your customers to co-create compelling narratives that resonate deeply with their peers. This blog post explores how to build a robust customer content collaboration strategy, moving beyond traditional influencer models to harness the genuine voices of your most loyal advocates.