The Unmissable Opportunity: Why AI Video Is the Future of Marketing
In today’s digital world, video isn’t just another content format, it’s the core element of modern marketing. Yet anyone who has ever managed a video project knows how slow, expensive, and complicated the process can be. From brainstorming and scripting to filming, editing, and final delivery, traditional production often drains time, budget, and energy. As a result, marketing teams either scale back their vision or miss key opportunities waiting for production to catch up. AI-generated video is changing all of that. This technology offers a fast, scalable, and cost-effective alternative that is reshaping how brands communicate. For companies like Growth Digital, AI video isn’t just a productivity tool, it’s a huge, still-emerging market opportunity.
The AI Advantage: Speed, Scale & Real Savings
The biggest and most immediate benefit of AI video is how drastically it cuts both time and cost.
Traditional video production is notoriously resource-heavy. A single minute of professional footage can cost anywhere between €1,000 and €50,000, often requiring weeks of planning, filming, and editing. Meanwhile, AI video platforms can produce content for €0.50 to €30 per minute, with monthly subscriptions often costing less than one hour of a professional videographer’s time.
This shift allows marketers to finally work at the pace their audience expects. Instead of waiting weeks for a single finished video, teams can quickly create, test, and refine content for social media, email campaigns, product pages, and more. In a digital landscape where relevance can change overnight, this ability is priceless.
Solving the "Impossible": What AI Video Can Do That Traditional Production Can't
AI video isn’t just faster, it unlocks possibilities that would be impractical, expensive, or outright impossible with traditional methods.
We have a client, Flatley OSG, who sells vending machines into industrial facilities such as Biotech, Pharma and Medical Device plants. Their product makes spare parts, tools and PPE available where it is needed most, resulting in reduced downtime and considerable cost savings.
- Traditional Approach: Bring a film crew on-site, secure permits, navigate safety protocols, coordinate around downtime, and spend days shooting. Costs skyrocket and deadlines stretch.
- AI Approach: Create a fully virtual, high-fidelity demonstration in minutes, no travel, no permits, no disruptions.
We went for the latter and here are the results.
Yes, if you look hard enough there are a coupe of rough edges, but in terms of bang for your buck there is no comparison.
AI empowers marketers to visualize any scenario, environment, or process without stepping foot onsite. This opens new doors for product demos, training modules, explainer videos, and virtual tours.
And then there’s personalization. AI makes it possible to tailor videos for specific segments, or even individual viewers, by customizing scripts, visuals, and voice-overs. This level of personalization boosts engagement and conversions in a way traditional production simply cannot match.
AI Video makes social media ‘fun’ more accessible
Consider the same client, Flatley OSG, for whom we have created a Christmas Greeting that marries their product to Santa Claus in a fun and imaginative way.
Our client wasn’t really expecting this level of creativity and engagement from what we were to do for them. Are they happy? You bet!
Win a Marketing Strategy & Plan worth €4,000
To celebrate our launch, we are selecting one ambitious business to receive a FREE marketing strategy & plan, worth €4,000, customised for your brand.
Sign Up to Get Our Best Content First
Subscribe to our newsletter and get the latest insights on mobile apps, digital marketing trends, and growth strategies delivered straight to your inbox.
Stay Connected!
Follow Us:
